Young woman smiling

Teeth Whitening

Discolored, yellow teeth may be your reality, but they don't have to stay that way.

Whether you opt for in-office or at-home teeth whitening treatments, you can soon have the smile you've always wanted.

Serving the greater Philadelphia, PA, area, Dr. Bruce Wilderman at Artistic Expressions Dentistry can expertly brighten your enamel.

It's never too late to refine your smile!

About Teeth Whitening

If you've noticed discoloration, staining, or yellowing on your enamel, there is a cosmetic dentistry method that can visibly brighten your smile: teeth whitening.

Whitening uses a hydrogen peroxide treatment to bleach your teeth. It can lighten your enamel up to several shades, giving you a brilliant new smile.

Whitening treatment can also be tailored to suit your needs. Serving the Philadelphia area, Artistic Expressions Dentistry in Doylestown, PA, offers in-office and at-home options, as well a choice that combines them both.

Teeth Whitening Before and After

Have you attempted to whiten your teeth, only to see little to no results? You don't have to wait for more advanced technology. It's already here!
Whitening Case 1 before and after
Your dentist, Dr. Wilderman, has spent years learning how to properly rejuvenate any smile. He can safely use a more intense hydrogen peroxide solution, giving you quicker results.
"Teeth whitening is probably the single most requested service that we get here at Artistic Expressions Dentistry. It's also probably the least expensive way you can permanently change the way you look." Dr. Wilderman

Can't I Use Over-the-Counter Whitening Products?

Many tooth whitening patients start off with over-the-counter treatments, like whitening strips, toothpastes, and rinses. While they may follow all instructions to the letter, they might not see substantial results.

This isn't because whitening doesn't work. It's because whitening strips and other over-the-counter whitening treatments are weaker than dentist-directed ones.

If you have tried to lift stubborn stains with over-the-counter options, only to be discouraged by a lack of results, we have good news for you.

Dr. Wilderman may be able to visibly brighten your teeth at his Philadelphia-area office. He offers a variety of in-office and take-home whitening treatments too, allowing you to choose the one that best fits your needs.

Doctor and patient

Tired of Trying to Brighten Your Smile on Your Own? Enlist the Teeth Whitening Experts! 

There's no foolproof way to protect your enamel from staining and discoloration. Even if you avoid acidic drinks, refrain from smoking, and never drink that morning coffee, your teeth will likely darken as you age.

That doesn't mean you're stuck with a dull smile.

Dr. Wilderman at Artistic Expressions Dentistry serving Philadelphia, PA, can whiten your smile with at-home or in-office teeth whitening. He offers multiple bleaching options, like KöR, Zoom!®, and Brite Smile®, so that you can finally grin with confidence again.

Ready to find your beautiful new smile? We'll help you choose the right whitening system. Contact Artistic Smiles Dentistry serving the Philadelphia, PA, area or call us at:

(215) 340-1199

"I would never go anywhere else." What Philadelphia-Area Patients Are Saying


Patrick Fee


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I've been to many dentists throughout my life but none as talented, professional, and thoughtful as Dr. Wilderman. He's been my dentist for the past 15 years and I would never go anywhere else. He and his staff are wonderful. Highly recommend for standard checkups and restorative work.

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Danielle Albert


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Everyone at Artistic Expressions Dentistry was absolutely fantastic! My smile now looks wonderful and they made the process so easy. Dr. Wilderman made sure everything was perfect and I was completely satisfied. Wonderful experience!

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Wondering About Our Results? Listen to Jason's Story

Jason and his wife had their teeth whitened for their wedding. In this clip, Jason explains how teeth whitening made his wedding day even better. Teeth whitening is for anyone who wants to improve their smile---fast!

Each person has different teeth whitening goals — and different teeth. Dr. Wilderman will go over both of these factors during your consultation, explaining the possibilities and potential limitations of whitening treatment. 

Type of Staining Determines Treatment Options

The type of discoloration affecting your enamel will impact your choice of whitening system. 

Stained yellow teeth

Yellow Teeth

Younger, translucent, and yellow teeth are the easiest to brighten. Our at-home whitening treatments are often a great option for this type of staining. 

Opaque teeth

Gray Teeth

Older, opaque, or gray teeth often require extra time and solution to lighten. This staining may benefit from our most advanced teeth whitening systems. 

We Can Custom-Whiten Anyone's Smile

At his Doylestown dental practice, Dr. Bruce Widerman commonly performs teeth whitening. Teeth whitening is a powerful and economical way to improve a patient's smile. There are several ways to whiten your teeth. Watch this clip as Dr. Wilderman breaks it all down for Philadelphia patients.

You Can Trust Dr. Wilderman With Your Smile See Why Our Philadelphia-Area Patients Think He's the Best


Helene Klig


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The name of the dental practice is spot on. Dr. Wilderman is a perfectionist and meticulous in his work; he treats every patient as if you're part of his family. I have visited many dentists in my life and in my experience, Dr. Wilderman is the best.

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Earlene J


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This is the best dentist I have had in my entire life. The office is friendly, accommodating and spotless. And, everyone there listens to you — especially Dr. Wilderman. I recommend him to everyone. You won't be disappointed.

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The Advantages of Our Whitening Trays Over Whitening Strips

At our Philadelphia practice, we have several different kinds of teeth bleaching trays to choose from. They are a superior option to whitening strips because of their:

Custom Design

Customers choosing over-the-counter bleaching options will always get the same standard whitening strips. Our whitening trays are custom fit to your mouth for better results.

Complete Coverage

It can take some careful work to make sure that your whitening strips actually cover each tooth, easily leading you to miss spots or create uneven bleaching. Our whitening trays don't have that problem.

Secure Placement

Anyone who has ever worn whitening strips knows how difficult it can be to keep them in place over each tooth. With whitening trays, you can wear them overnight without ever having to worry about shifting.

Deciding Between In-Office and At-Home Treatment

There's a formula for tooth whitening. It takes a combination of time and intensity to whiten your smile. That formula is one of the main factors that differentiate in-office and at-home treatment. We'll go through the merits of both to ensure your cosmetic dentistry treatment fits your needs and lifestyle. 

Whitening From a Trusted Dentist

At-home and in-office whitening also share a common benefit: peace of mind. Dr. Wilderman is an expert — and he's got this handled. Whether you still need a little more info or you've picked out your favorite option, we can't wait to help you whiten your smile. Reach out to Artistic Expressions Dentistry in Doylestown, PA, serving the Philadelphia area, or call us at (215) 340-1199.

Brite Smile Tooth Whitening

If you want to brighten your enamel by up to nine shades, Brite Smile can offer remarkable teeth whitening results. Brite Smile combines a whitening gel and activating light to bleach your teeth. 

This option gives you flexibility, as you can choose between in-office treatment or an at-home whitening kit, complete with custom trays and whitening gel. If you need quick yet dazzling results, consider in-office sessions. They can take just one hour to complete.

As for at-home sessions, you can achieve a whiter smile on your own timeline, wearing custom gel-filled trays for two hours at a time. Usually, your dentist-directed schedule will take a few weeks to finish.

At-home whitening tray

Kör Whitening Deep Bleaching

Kör Whitening Deep Bleaching provides an effective whitening system to noticeably brighten your smile by up to 16 shades. 


One way Kör stands out from the pack? Its refrigerated gel, which creates consistently bright results. It also combines both at-home and in-office treatment, giving you the best of both options. Plus, for those who worry about discomfort, this option creates minimal sensitivity — or none at all! ​If you decide on the Kör whitening treatment, Dr. Wilderman will fit you with custom whitening trays for at-home use. He'll also go over the instructions, so you know what to do during the process.


Once you get home, you can begin your treatment. You'll fill the trays with a refrigerated hydrogen peroxide whitening gel and place them over your teeth for overnight wear. After two weeks, you'll return to the office for the next phase of your whitening treatment. There, Dr. Wilderman will brighten your teeth with extra-strength hydrogen peroxide. Though it's possible you may have to repeat this process, many patients experience dramatically rejuvenated smiles the first time around.

Zoom! Tooth Whitening

Zoom! Tooth Whitening allows you the flexibility of choosing an effective at-home or in-office treatment.

Zoom presents a quick yet noticeable whitening treatment. Not to mention, its lower cost helps it fit better into your budget. If you want dramatic results in a short timeframe, consider in-office treatment. Your Zoom! whitening session could take just 45 minutes.

During the appointment, Dr. Wilderman will alternate between applying a whitening solution and shining an LED light upon your enamel. This simple, virtually painless process easily activates the solution. It also allows him to monitor your enamel as it brightens, so that you can receive the best and safest results.

Or, you could always opt for at-home whitening. This method uses whitening trays designed to fit your teeth, as well as a whitening gel. Depending on what Dr. Wilderman recommends at your consultation, you could wear your Zoom! trays for as little as half an hour per day for several weeks.

Zoom! Whitening procedure

Excited for Your Beautiful New Smile? Visit Our Cosmetic Dentistry Practice

Dr. Wilderman and our friendly team are proud to offer a variety of whitening options. If you are still not sure which type is best for you, Dr. Wilderman will be happy to explain each type of teeth whitening. He can help you find a choice that best suits your individual needs, such as having tooth sensitivity or a specific kind of staining.

A stunning smile is closer than ever. To begin, contact Artistic Expressions Dentistry or call us at:

(215) 340-1199

Office and contact
Artistic Expressions Dentistry is located in Doylestown, conveniently close to Philadelphia.

What to Expect During an In-Office Treatment

Though the specifics of your in-office treatment may differ depending on the product you've chosen, your teeth whitening appointment will involve these general steps:
Whitening uses a hydrogen peroxide treatment to bleach your teeth. It can lighten your enamel up to several shades, giving you a brilliant new smile.
Whitening uses a hydrogen peroxide treatment to bleach your teeth. It can lighten your enamel up to several shades, giving you a brilliant new smile.

Protect Gums

Our dentist will first place a barrier to protect your lips and gums from coming into contact with the whitening solution. This is to prevent sensitivity.

Place Gel

The whitening solution will be placed on each tooth.


Our dentist may use a special light to activate the whitening solution, though some products don't require this step.

Remove and Replace

After about 15 minutes, our dentist will remove the whitening gel and replace it with new gel. This will be repeated until the desired shade of white is reached.

Enjoy Your Smile

In-office teeth whitening typically takes around an hour to complete, but the results can last up to three years. After your procedure, you're free to leave our office and continue with your day with a whiter, more vibrant smile.

Preventing Tooth Discoloration Make Your Results Last

It's virtually impossible to go through life without eventually noticing a change in your enamel. Even if you somehow brush perfectly every time and follow the ideal tooth-healthy diet, you're still susceptible to one of the most common staining factors: aging. So, as you look through these causes of stained enamel, don't think of them as problems. Instead, think of them as stepping stones to the solution: a brighter smile. 

Additionally, knowing the causes of tooth discoloration can help you maximize the longevity of your exquisite new results. The causes of enamel changes you can control include:

  • Drinking liquids that stain, such as red wine, tea, and coffee
  • Eating highly pigmented foods, such as dark berries, soy sauce, and balsamic vinegar
  • Forgetting to brush and floss regularly and properly
  • Using tobacco products

How Much Does Teeth Whitening Cost?


At our practice, teeth whitening typically costs between $150 and $500. This range varies because we offer so many excellent options, and because some patients may need multiple treatments.

Teeth Whitening FAQ

Does teeth whitening hurt?

You should feel little to no discomfort using Brite Smile, Kör, and Zoom. However, if you have particularly sensitive teeth, you may prefer at-home whitening. This type of bleaching uses a less concentrated solution, which may alleviate any negative sensations.

Will I have support with at-home whitening kits?

Yes: each method will come with instructions. The Kör system even includes a DVD. Additionally, Dr. Wilderman can answer all your concerns during your consultation. Remember, though you're wearing the whitening trays at home, Artistic Expressions Dentistry is always here to help.

Do you offer financing for teeth bleaching?

Yes, we do feature financing options at our Philadelphia-area practice. Artistic Expressions Dentistry accepts CareCredit® to make the process easier and more affordable for our patients.

"I never imagined I would smile as much as I do now!" Our Philadelphia-Area Patients See Amazing Results


Tammy Miller


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From the first day I walked in the door to the office and the many times I went back, there has consistently been professionalism, a friendly smile and laughs from the whole staff...They're always patient, explaining everything completely and making me feel at ease, like I had no anxiety at all. I never imagined I would smile as much as I do now —a genuine, full smile. I am so happy with the end result and with my whole experience with Artistic Expressions Dentistry. I would highly recommend to anyone!

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Melanie West


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I spent hours researching top cosmetic dentists to have my discolored front teeth improved. I was elated and relieved to find Dr Wilderman.  You can feel the closeness of the staff and Dr Wilderman. They all were so excited for me to get the smile I was hiding for so long. Dr Wilderman listened to my concerns. He showed me examples of his past work and gave me several options so I could choose the best plan for me. My teeth look awesome, and I can’t stop smiling! My only regret is that I waited so long to make the first appointment.

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Enhance Your Smile With Us

No matter what your smile needs, we have the solution. Though teeth whitening is a popular option that yields stunning results, we also offer other treatments to enhance your smile if whitening can't realize your goals. Explore your options by requesting a consultation.

Consider a Smile Makeover to Correct All Your Cosmetic Concerns at Once

Teeth whitening can be a great way to improve the appearance of your smile, but if you have more concerns than just dental stains, you might benefit from a smile makeover. This customized treatment plan addresses concerns like minor chips and cracks, misalignment, and misshapen teeth to completely overhaul your smile. Artistic Expressions Dentistry can combine several procedures during a smile makeover, such as:

Dr. Wilderman can whiten your smile with teeth whitening or other in-office procedures. He is determined to find a solution that fits your needs, budget, and lifestyle.
Dr. Wilderman on cover of suburban life

Artistic Expressions Dentistry

Dr. Bruce Wilderman has been providing comprehensive cosmetic dentistry services since 1986. By combining a true sense of artistry with state-of-the-art technology, he can provide stunning results. At Artistic Expressions Dentistry, we are proud to be affiliated with:

  • The American Dental Association
  • The American Academy of Cosmetic Dentistry

For more information about our services, contact our practice online or call (215) 340-1199 today.

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